DR PEPPER

"ROAD GLIDER" 

There are turns, speed bumps, and pot holes. Lefts, rights, ups, and downs. It's an unfit world to bring a Dr Pepper into. We can’t change this world to accommodate these freshly bottled Dr Peppers but we can change the way we can deliver it. And that way is the Road Glider.

WHERE IT LIVES:  

To promote the launch of the Road Glider, Dr Pepper will showcase the case study video on multiple channels that allow the video to be played. Dr Pepper will also enter the Road Glider filled with Dr Peppers into the Baja 1000. Upon completing the race, Dr Pepper will give the sodas inside away to the fans.

*STUDENT WORK

ART DIRECTOR: MICHAEL DHALLIWAL

COPYWRITER: MICHAEL DHALLIWAL

EDITOR: MICHAEL DHALLIWAL