"WHEN SLOGANS PUSH YOU TOO FAR"
It seems like every brand that tries to promote a lifestyle through its products, has a slogan that pushes you too far or is flat out impossible. That's when Advil comes in. Through a series of wild postings, ads would be created to mimic and add on to what ads they are next to.
ART DIRECTOR: MICHAEL DHALLIWAL
COPYWRITER: MICHAEL DHALLIWAL